Features
MINDTAP ONLINE PERSONAL LEARNING EXPERIENCE HELPS STUDENTS DEVELOP AND APPLY LANGUAGE SKILLS. MindTap Business Communication for Guffey/Seefer's BUSINESS ENGLISH digital course offers a robust learning path, including auto-graded assignments that provide students with comprehensive feedback without adding to your workload. You also find an e-book and supporting course materials all in one place for easy access for you and your students. With a completely flexible design, MindTap makes it easy to personalize your course by rearranging existing content or by integrating outside content, such as videos and handouts.
IMMEDIATE ANSWERS TO REINFORCEMENT EXERCISES PROVIDE AUTOMATIC ONLINE FEEDBACK FROM THE AUTHORS. You are no longer burdened with the responsibility of explaining the answers to every question in the Reinforcement Exercises. Immediate answers and feedback for the Reinforcement Exercises in MindTap, directly from the text’s authors, let students know if they have the right answer and why it is correct or incorrect.
THREE-LEVEL APPROACH STARTS WITH THE BASICS BEFORE ADVANCING TO MORE COMPLEX SKILLS. The book’s unique and thorough approach to grammar begins with the basics that every student needs. The authors then move, step-by-step, through language building skills that students must rely upon to communicate effectively in business careers. This proven three-level approach separates learning into manageable segments. Learning aids throughout the text, such as exercises, study and career tips and "Spot the Blooper," engage and further challenge students at each level.
"TRIVIA TIDBITS" STIMULATE CURIOSITY ABOUT CHAPTER TOPICS. These intriguing margin notes offer interesting facts about the English language to engage and motivate students to learn more about chapter topics.
"SOCIAL MEDIA" MARGIN NOTES EMPHASIZE HOW TO WRITE PROFESSIONALLY WHEN USING SOCIAL 'MEDIA. These helpful margin notes stress the importance of writing correctly when using social media, including Facebook, Twitter, and Instagram.
PRETESTS AND POSTTESTS ALLOW STUDENTS TO PREVIEW TOPICS AND CHECK UNDERSTANDING. To help you introduce chapter content, brief pretests preview concepts to pique student interest. Posttests enable students to evaluate their own success and their personal comprehension and mastery of the chapter's topics.
“SPOT THE BLOOPER” FEATURE ILLUSTRATES GRAMMAR GAFFES IN THE REAL WORLD. This popular feature presents grammar errors that appeared in prestigious publications, were spoken by highly respected individuals or appeared in various social media outlets. Students have the opportunity to see whether they can identify what went wrong in these real-world situations.
“FAQs ABOUT BUSINESS ENGLISH” ILLUSTRATE EVERYDAY COMMUNICATION PROBLEMS. These frequently asked questions (FAQs), answered by the text authors, present common communication problems encountered in today’s business world. Using a question-and-answer format that's easy to follow, these questions emphasize important distinctions in English grammar, usage, style and vocabulary. The questions allow you to highlight applications of proper English and mechanics that make the concepts you are teaching relevant in the lives of your students.
"CHAT ABOUT IT" DISCUSSION QUESTIONS PROMPT IN-CLASS OR ONLINE DISCUSSIONS. These questions at the end of every chapter offer students opportunities to discuss English language skills during class, within online chat rooms and on discussion boards. These modes of communication are increasingly popular with students today. Some topics also require outside research to broaden the scope of your course and help students refine their critical-thinking skills.
“REAL-WORLD EDITING” EXERCISES EMPHASIZE COMMUNICATION SKILLS WITHIN E-MAIL MESSAGES, LETTERS AND REPORTS. Students move beyond sentence-level exercises to develop their language skills with contextual business documents in a digital environment. In response to instructors' requests for more authentic applications of grammar and mechanics, this feature develops editing skills that go beyond comfortable sentence exercises. Students learn to recognize errors and make effective corrections within realistic business communication.
“WANT MORE PRACTICE?” EXERCISES PROVIDE ADDITIONAL OPPORTUNITIES FOR STUDENTS TO APPLY SKILLS. Students now have even more opportunities to apply the concepts they’ve learned with these additional exercises. You do not have to create or duplicate extra training materials to supplement your classroom resources.
“WRITER'S WORKSHOP” INTRODUCES KEY BUSINESS WRITING SKILLS. Six workshops with new writing assignments summarize composition tips and techniques so that your students are quickly introduced to business-related writing skills. Workshops start with proofreading and then progress to writing sentences, paragraphs, e-mail messages, memos, letters and short reports.
INSTRUCTOR'S RESOURCE PACKAGE OFFERS WEALTH OF TIME-SAVING PREPARATION AND TEACHING RESOURCES. Discover downloadable supplements, bonus teaching modules, exercises and handouts to enrich the classroom experience – all in one place – and conveniently available at your fingertips with your Cengage instructor account.
POWERPOINT® PACKAGE HELPS YOU ENGAGE STUDENTS. Created by the book’s authors, interesting PowerPoint slides allow you to preview chapter content. Special interactive slides capture students’ attention in special "Test Your Skill" segments.